BUS101 The Firm - Elements of Business

Key objectives include:

• An overview of contents and structure of the Bachelor programme and how different topics and courses are linked. Focus will be on inter-disciplinary understanding.
• A broad introduction to a firm's wider role in society and an overview of selected methods, techniques and models relevant to business decisions.

Knowledge:

After completed course, the student has

• a useful overview of the bachelor programme as a whole and therefore a valuable starting point for the majority of courses taught later in the programme
• interdisciplinary understanding of how firms operate and work, how the business community and stock exchange work, and how they impact society as a whole
• knowledge of key terminology and important tools applied in financial analyses. Tools are comprised of methods, techniques, models, theories, etc.
• knowledge of basic elements of marketing, business strategy and organizational theory
• understanding of the meaning of corporate social responsibility
• understanding of how economics and business courses relate

Skills:

After completed course, the student is able to:

• Understand and use central business terminology
• Apply critical thinking and reflect on the firms’ role in society
• Read and comprehend the contents of an annual report from a publicly listed company